Joon-ho Bae

Chip Design & Architecture

$3B Loss Forced Samsung's Exynos 2600 Birth [Analysis]

Samsung's Exynos 2600 didn't emerge from innovation — it was forged in the fire of a $3 billion Qualcomm bill. Now, with Galaxy S27 ramping Exynos to 50%, is autonomy worth the risk?

Memory & Storage

SNIA's MRAM Alliance SIG: Ecosystem Push or Hype? [2026]

SNIA just launched its MRAM Alliance SIG, roping in the whole chip ecosystem to 'maximize benefits' of this non-volatile memory darling. Twenty years in, I've seen plenty of these alliances — let's cut through the spin.